The Daily Catmute

Update! The Kickstarter campaign was a success – Cats are coming to a London Tube station!

If you are like millions of people around the world living in a big city you rely on some form of public transit to get around and, you probably would love to find some way to improve it. If you live in London and ride the tube you are in luck, as you now have a chance turn your daily commute into a daily catmute.

Citizens Advertising Takeover Service, or C.A.T.S, is a group of cat lovers from London who are part of Glimpse, a group of creative professionals who are trying to make “positive social change” feel more appealing to millions of people. One of their current projects aims to replace every single ad in a London tube station with you guessed it, pictures of cats. OK, you had me at cats!

The group has teamed up with Battersea Dogs and Cats home and Cats Protection in the UK to feature real stray cats, that are looking for homes, in the final posters. They are hoping to raise £20,000 with which will be enough to outfit a whole platform, in a small station, with cats and then expand the project if they raise more.

Citizens Advertising Takeover Service (C.A.T.S), London, UK, London Tube, Subway art, Posters in the London Tube, Cats, Advertising, stray cats, adoptable cats, Kickstarter,

Mock up of possible posters, which will all be unbranded – Image The Citizens Advertising Takeover Service (CATS)

The campaign is aimed at helping adoptable cats find homes, improving the daily commute and getting people to realize that they might not need to buy all the stuff typical advertising tries to sell us on a daily basis. Who says cats can’t be deep?

Citizens Advertising Takeover Service (C.A.T.S), London, UK, London Tube, Subway art, Posters in the London Tube, Cats, Advertising, stray cats, adoptable cats, Kickstarter,

“Your Cat Here” – Image The Citizens Advertising Takeover Service (CATS)

For £1 reward they will ‘stroke a cat for you’ and, for a £20 pledge they will design, print and send you a high quality postcard of your own cat starring in a London Tube advert as well as provide a digital image that you can share on social media. For the £100 reward level you can put your cat on one of the ads, their image will be placed on a small space on one of the posters and you will be emailed with the when and where of the posters location.

For the big spenders £2,500 will get your cat his or her own photo shoot with a professional photographer and an entire poster all to themselves – there are 4 spots left at this reward level.

Their Kickstarter campaign is currently running and ends May 21!

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